Our Story
Maximum Beauty is the ultimate beauty service company; servicing professional and amateur bodybuilders, and brides-to-be around the globe. Founded by recently wed, Sarah McKeehan, who plays a prominent roll in the fitness and bodybuilding industry. She understands the ins, the outs and the differences between stage glam and wedding glam.
As a former competitor, current IFBB Pro. League/NPC reporter for NPC News Online, and host of #TheBikiniShow, Sarah McKeehan has an in-depth insight of what it feels, means and needs to look your absolute best on your BIG day, whether that be on stage or down the aisle.
Our Services
2025 Schedule:
May 3 | NPC Phoenix Natural Noble Warrior
May 10 | NPC Memphis Bodybuilding Championships
June 14 | NPC Battle At The River
June 28 | NPC/IFBB St. Pete Pro
July 26 | NPC Tennessee State Championships
November 8 | NPC/IFBB Chattanooga Night of Champions
Maximizing your natural beauty
Transformation by Maximum Beauty/Bridal artist Mel and stylist Nikki


Transformation by Maximum Beauty/Bridal artist Mel
Transformation by Maximum Beauty artist Marissa



